![]() To communicate timeliness, add words and phrases like these to your title tag: ".in 20XX", "last updated Jan. No one will click on a result from 2012 for such searches. Some searches (e.g., "SEO tips 2018") call for fresh results. "Sell" the content with words/phrases like these in your title tag: "quick," "easy," ".in X minutes," "today," "now," etc.įor product pages, try things like, "free shipping" or "next day delivery" (if you can make this true, of course). If your content is concise and to the point, this is also a USP. No one wants to read endless articles and spend a lot of time learning or accomplishing something. For example: The top 5 tips, the 10 best. We recommend that you always put a number in your title tag for posts that look like a list. ![]() Entice the click by adding words/phrases like these to your title tag: "ultimate", "complete", "definitive", "study", "step-by-step", etc. If your source is more thorough than other search results, don't hide that. That's probably why there is a clear correlation between content length and ranking in search engine results. People like thorough, in-depth sources of information. Here are five examples of types of "USPs" that people value (and how you can make them clear in your meta title): If you have created your page/post around a specific search query/topic, it is likely that there is already overlap between the "USPs" that your page content contains and the USPs that people want to see.Īll you have to do then is add these usp's to your meta title. People tend to look for certain "USPs" (unique selling points) in search results - The exact USPs they are looking for will depend on the nature of the search. The moment people type something into Google they are looking for something. Look at what is unique about the content of your page (and let it stand out!) And if possible, put the long-tail variation(s) in there too.
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